Online to Offline

Online to offline

Small businesses strive to keep pace with digitisation and find new opportunities through online marketplaces.

Technology and digital disruption are compelling companies of all sizes in all industries to adapt and innovate. The world has seen how even multinationals that once enjoyed enviable success can wither¬†or perish if they fail to keep up — from Eastman Kodak to Blockbuster or even technology companies such as Yahoo, Nokia and Motorola.

But the reality is that there are a huge number of enterprises that find it difficult to connect their physical offline business to the digital world, given their lack of research and development (R&D),…

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